Spark
Content Authenticity EvaluatorMeasuring the gap between what promotional assets promise and what audiences actually get
Content platforms optimize promotional assets for engagement: clicks, plays, views. But an asset can be highly effective while misrepresenting what the content actually is. Spark surfaces that tension by scoring both effectiveness and authenticity, then computing the gap between them. The result is a GREEN / YELLOW / RED signal that helps creative teams make conscious decisions about trust versus performance.